Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics. This year marks Build-A-Bear’s 25th anniversary and the celebration of heart, hugs, creativity, laughter, fun and friendship through the making of more than 200 million furry friends around the world!
With nearly 500 global retail locations, multiple online experiences and brand power that extends beyond retail, we are excited about what our future has in store. As we continue to evolve, the Build-A-Bear team will continue to focus on putting our hearts into everything we do, recognizing that a hug is understood in every language. So, no matter how or where you get to know Build-A-Bear, you’ll always find that our mission remains the same: to add a little more Heart Illustration to life.
Sharon Price John
President and CEO